‘European Defence: Protect What Matters’ Communication Campaign

Campaign launch ‘European Defence: Protect What Matters’ Communication Campaign

2026-11-12 Source: Press release European Commission 1 min Reading Time

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On 9 November, the European Commission launched a communication campaign "European defence: protect what matters" to showcase the European added value in cooperation and investment in common security and defence.

Technology developed within the EDF COP-GPT project being tested and applied to the HORNET XR drone, designed for intelligence gathering and surveillance by consortium member Granta Autonomy European Union.(Source: European Commission) — Technology developed within the EDF COP-GPT project being tested and applied to the HORNET XR drone, designed for intelligence gathering and surveillance by consortium member Granta Autonomy European Union.
(Source: European Commission)

The campaign will be rolled out in ten Member States on the EU’s northern and eastern flank: Bulgaria, Czechia, Denmark, Estonia, Finland, Latvia, Lithuania, Poland, Romania and Sweden. In today’s increasingly unstable world, the EU is The European Union has significantly scaled up its security and defence framework to boost readiness, industrial capacity, and joint procurement.

This campaign will raise awareness among EU citizens about these efforts in defence and security and strengthen confidence in the EU’s role in our shared security, while at the same time supporting European jobs and competitiveness. The campaign highlights the concrete examples and benefits of European investment in the homegrown defence industry - and cooperation among Member States. It features innovative EU-funded projects and initiatives, and the active contribution of European companies and citizens to the collective effort in strengthening readiness and security in key areas such as air defence, drones, maritime security and cybersecurity.

According to the latest Eurobarometer figures, 81% of Europeans back a common defence and security policy among Member States and almost seven in ten agree that the EU should strengthen its capacity to defend itself autonomously against potential external threats.

In 2025, the Commission launched its Readiness 2030 plan, mobilising up to €800 billion (approx. 886.3 billion USD) to close capability gaps, strengthen industrial capacity, and accelerate investment in our collective security, setting out concrete milestones and timelines. As a key component of the plan, the Security Action for Europe (SAFE) instrument has so far disbursed almost €13.5 billion (approx. 15 billion USD) across 11 Member States. The Commission has also recently invited EU countries to participate in the second round of financing for up to €21.3 billion (approx. 23.7 billion USD).

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Date: 08.12.2025

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