Site Selection Strategy for Business Growth and Scaling

Growth requires a clear target picture Site Selection as a Strategic Lever for Growth and Scaling

2026-05-15 From Eberhard Büttner, Managing Director / Consultant, IBG Management Consulting GmbH 5 min Reading Time

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Location decisions are among the most consequential strategic choices a company can make. Any company that wants to grow, expand capacity, or build new development resources needs more than a glance at costs and maps. Site selection is not an operational detail, but a strategic lever - with a direct impact on competitiveness, scalability, and long-term business success.

At the beginning of any location decision, the focus should not be on the geographic search, but on the company’s strategic objective. Is an existing plant to be expanded? Is the goal to build additional production capacity, move closer to customers and markets, or tap into new human resources? Is a development center to be established, embedded in a technological environment with universities and research institutions? Or has a startup reached an initial level of stability and is now on the threshold of scaling?

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